Concept Phase

During the Concept Phase we lay the foundation for the entire project, so that you, your team, possible future partners, and investors have a clear understanding of the vision, goals, and key features of the game, as well as the target audience and market.

Basic Package

Clarify the creative vision and direction of the game, as well as an analysis on the market segment to gauge its potential.

  • Game Concept Document: Game Vision (USP, Hook, Genre, Scope, Competition)

  • Market Status on the Genre

Standard Package

Map out the target audience of the game and define the project needs, as well as an analysis of your main competitor.

  • Basic Package +

  • Game Concept Document: Project (Audience, Expertise, Timeline, Cost, Monetization)

  • Main Competitor in Genre

Premium Package

Evaluate the strengths and weaknesses of your game vs. the competition, as well as insights into the features and mechanics that are popular with consumers, guidance on how to reach them, and in-depth analysis of market placement and penetration.

Premium Package:

  • Standard Package +

  • SWOT and Feature Comparison

  • Market Placement and Penetration

The concept phase is where the magic happens. It's where you define the soul of your game.